Copy Creative

Dear Fellow Marketeer,

I have no idea how you got to this website.

Maybe you read about it somwhere. Maybe a friend told you about it. Perhaps you stumbled onto it by pure chance.

But, however you got here, you have arrived at what is, without question, the best resource for marketeers, on the entire Internet!

There’s no question that computers and the Internet have changed the way we do business — especially when it comes to marketing.

Though it’s potentially easier than ever to reach your customers, it’s less likely that they’ll listen.

Today the most valuable marketing currency isn’t the dollar, but attention.

You see once people are on your website or reading your sales letter, you have a very short opportunity to grab their attention.

Copy Creative is a brilliant, easy to implement and unique library of creative response boosters that you can use on all of your existing marketing material without changing a thing.

It has been proven time after time to improve response.

As internet legend Guy Levine said recently the mindset must be “Goodbye SEO and and Hello CRO” .. Conversion Rate Optimisation. ( increase the sales from the visitors you have !)

And this means ensuring your reader understands your message right away.

You’ve probably seen some of these in use before. Some of the most popular ways they have been used before are:

On envelopes
>a call to action to get them opened and read
>to make them look ‘personal’ and thus to get them directly to the addressee

On Flyers
>to draw attention to the key message or product
>to highlight the call to action

On Magazine Inserts
>to grab the recipients attention when opening the magazine
>to immediately draw the eye to the headline

On sales letters
>to improve the response
>to highlight particular copy
>to give the impression it is a “one off’ personally written letter

On websites
>to highlight key message
>to get people to fill out web forms
>to encourage people to sign up for a particular level of service.

This is not new. In fact in Drayton Birds’ book Commonsense Direct & Digital Marketing ( originally published in 1982 and now in its 5th edition) there are many examples of copy treatments.

BTW David Oglivy said”Drayton Bird knows more about direct marketing than anyone in the world”

The Copy Creative Small Business Edition has been carefully put together with creative that has been proven to positively impact conversion

Included in the pack are:

Creatives
430 creatives in Black for print
401 creatives in Blue for print
401 creatives in Red for print
401 creatives in White for print
2995 creatives optimised for web use
50 creatives in full colour

The purpose made Copy Creatives “Golden HW” true type font

21 Purpose made doodle highlighted web form buttons
7 Purpose made Paper backgrounds ( for creating authentic looking testimonials)
4 Purpose made Guarantee Banners (with text)

User Manual

Of course this is all great but you need to know how to use them.

No problem – we have written a fully detailed user manual, explaining:

How to install the font
How to drop editable pictures into your documents everytime
How to lay these out for maximum effect
What type of copy or item should you highlight for maximum effect

Full instructions for:

Font installation on Mac & PC
Copying all the files to your HD
Editing the image size & orientation

Quick Reference Image Library

Clear, easy to read. See immediately which colours and file formats is included for each image

Keyboard Shortcuts Guide

To help you quickly find the symbol you need

Creative Ideas Bank

To help you find new ways to enhance your copy and marketing materials

Copy Writing Basics Guide

Proven techniques for laying out and formatting your copy for best results.

Now you might think this is just a collection of picture files, and in some ways you would be correct…. in truth though, this is much much more -

You get something that is invisible but of the highest value… combined with the hours of creative inspiration that has gone into producing the Studio Pack pack, are the expertise of some of the worlds leading copywriters and marketing experts … expertise that would cost you tens of £,000ʼs if you were to go directly to them ( which is not possible with many of these guys, due to the high demand they are in)

Many people have told me to charge more, but I want this to be available to anyone who is serious about improving their copy .. so for a limited time only its just £197 – yep I know, I’ve gone mad, I’m gonna put the price up on July 1st so grab yours now !!

Hereʼs 7 reasons why you should start using Copy Creative Now:

An instant low cost way to improve the impact of your exising communication
Its easy to test thier effectness by measuring different versions
Using “hand written” embelishements is proven to improve material PROVEN
They are super easy to use – as easy as copy and paste

Your marketing will gain a unique and highly impactful message
Created by World Class Marketing Experts- giving you the expertise at an affordable price
The thousands of options will give you endless ideas to improve your material

Hereʼs what Robert Cialdini – Author of “Influence” discovered:

(Cialdiniʼs book Influence is described by the Journal of Marketing Research as amoungst the most important books written in the last ten years.)

The response rate improvement by achieved by attaching a Post-it note with a handwritten message was 39% …. from a plain sales letter that achieved a 36% return (which is pretty good)

Would you like to achieve a 75% response to your marketing?

You can read all about this experiment in one of Cialdiniʼs other books “YES- 50 Secrets from the science of persuasion”

Accros the globe hundreds of business owners are using our techniques

Why not you?

Yours,

Andy
Head of Ideas

PS Also included FREE in the pack for a limited time are the following icon sets to give your website the professional look.

A set of “Apple Computors” Icons – Ipod, Macbook, Iphone, iMac and others
A full set of beautiful payment type icons – VISA. Mastercard, Paypal, AMEX, Paypal etc
A full set of ultra cool Social Media icons – perfect for calling out all your Social Media activities

PPS Act now – because the price of this product will increase on July 1st.

Manual Contents

Complete user guide

Full instructions for:

Font installation on Mac & PC
Copying all the files to your HD
Editing the image size & orientation

Quick Reference Image Library
Clear, easy to read. See immediately which colours and file formats is included for each image

Keyboard Shortcuts Guide
To help you quickly find the symbol you need

Creative Ideas Bank
To help you find new ways to enhance your copy and marketing materials

Copy Writing Basics Guide
Proven techniques for laying out and formatting your copy for best results.

DVD Contents

PDF of manual
(so you always have it to hand)

For enhancing your “Copy”

401 cosmetics in red
435 cosmetics in blue
401 cosmetics in black
401 cosmetics in white
50 cosmetics in full colour
90 styles of ’stamps’ in 4 colours

For Online

2995 options formated for web use

The exclusive True Type font

For Mac & PC so that you can create any phrase you want.

Webform Security

4 styles to promote user protection

Testimonials / Messages

7 different paper image options – so you can create brilliant looking endorsements for use in any of your marketing material

You can even mass produce “hand written” post-its to highlight key messages in your sales letters ( there is a neat home printer trick for this in the Copy Creative user manual)

Guarantee Crests

4 styles of guarantee promotion, ensuring you give your customers confidence in purchasing from you

Webform Conversion

21 styles of enhanced buttons proven to improve completion

Recognition / Praise Creative

6 styles of blank certificates, rosettes and trophies – so you can create professional looking

Credit Card Blanks

8 options for promoting payment types, ecommerce or even ʻmembershipsʼ

Free Bonus’s

Fluo Mini Set

15 styles of bright green cosmetics for the times when subtly just won’t do the job.

Apple Icons

8 Styles of “Apple” illustrations for highlighting tech related messages ( Download to your Ipod, View online etc etc )

11 Social Media Icons

A beautiful solution for highlighting your social media links

Payment Type Icons

Stunning icons for highlighting the payment types you accept.